iPad Users Read More Online Magazines on Weekends than Weekdays

Now that Zmags Mobile BETA has been out for a month, we’re now looking into what kind of mobile devices are most popular for reading online magazines. After collecting and analyzing statistical data from all of our customers’ online publications, we found that the iPhone by far is the most used mobile device. As the chart below shows, 56 % of mobile readers use their iPhone to read magazines on-the-fly.

iPad by far the most popular device for online magazines

With more than 50 million units sold, the iPhone is by far the most widely used smartphone for web browsing, so it’s not surprising to see the iPhone taking the lead in share of mobile visits. But when you consider that there have been 50 million iPhones sold so far compared to three million-plus iPads, you will be surprised to learn that iPads are used more often, relatively speaking; with indexed numbers, iPads are used around seven times more than the iPhone for reading online magazines. It’s also worth noting that the iPad has already surpassed Android-powered smartphones on our usage charts. Given the millions of Android phones in the market and the increased market share the last few months, the iPad numbers are quite impressive.

Magazine readers turn on their iPads on slumbering Sundays

It seems like tablet PCs like the iPad are a good fit for the magazine reader, who wants to lean back and spend time reading the online magazine. Here is another interesting finding from the usage stats to support that trend: When looking into which day of the week readers were using iPads, we found that they prefer to read online magazines on weekends . Sundays, in particular, are very popular for magazine reading, with 17.8 % more iPad users reading online magazines on that day. Saturdays are close behind with 11.2% more readers on average, while all workdays are below index 100.

Sofas, Sundays and online magazines on the iPad seem to be a great weekend cocktail.