Now that Zmags Mobile BETA has been out for a month, we’re now looking into what kind of mobile devices are most popular for reading online magazines. After collecting and analyzing statistical data from all of our customers’ online publications, we found that the iPhone by far is the most used mobile device. As the chart below shows, 56 % of mobile readers use their iPhone to read magazines on-the-fly.
iPad by far the most popular device for online magazines
With more than 50 million units sold, the iPhone is by far the most widely used smartphone for web browsing, so it’s not surprising to see the iPhone taking the lead in share of mobile visits. But when you consider that there have been 50 million iPhones sold so far compared to three million-plus iPads, you will be surprised to learn that iPads are used more often, relatively speaking; with indexed numbers, iPads are used around seven times more than the iPhone for reading online magazines. It’s also worth noting that the iPad has already surpassed Android-powered smartphones on our usage charts. Given the millions of Android phones in the market and the...
Question 3: What is the cost of the Zmags Mobile solution?
The success of the iPad seems to be the lifejacket to the majority of established publishing companies - at least at first sight. Among the most well-known examples is tech magazine Wired, which launched an 
There is an intense complexity in 