739
26 Jul 10

Online magazines being read on iPads -17.8% more often on Sundays

Joakim Ditlev

Now that Zmags Mobile BETA has been out for a month, we’re now looking into what kind of mobile devices are most popular for reading online magazines. After collecting and analyzing statistical data from all of our customers’ online publications, we found that the iPhone by far is the most used mobile device. As the chart below shows, 56 % of mobile readers use their iPhone to read magazines on-the-fly.

iPad by far the most popular device for online magazines

Using the Ipad for reading Online MagazinesWith more than 50 million units sold, the iPhone is by far the most widely used smartphone for web browsing, so it’s not surprising to see the iPhone taking the lead in share of mobile visits. But when you consider that there have been 50 million iPhones sold so far compared to three million-plus iPads, you will be surprised to learn that iPads are used more often, relatively speaking; with indexed numbers, iPads are used around seven times more than the iPhone for reading online magazines. It’s also worth noting that the iPad has already surpassed Android-powered smartphones on our usage charts. Given the millions of Android phones in the market and the...

730
14 Jul 10

Here is a chance to recap the most interesting Q&A from the event—check out the Top 10 below.

Question 1: Does Zmags Mobile work with the new 4G?

Yes, it does. In fact, all versions of iPhones are supported by Zmags, including the new iPhone 4G.

Question 2: When will the Zmags Mobile launch?

Zmags Mobile was launched in BETA mode in June. Right now we’re in the process of collecting feedback and developing its full range of capabilities. In the very near future we’ll have the full version of Zmags Mobile available.

Zmags makes it easier to deliver content on mobile devices - including the iPadQuestion 3: What is the cost of the Zmags Mobile solution?

All Zmags customers have automatically been upgraded to the Zmags Mobile BETA version at no additional cost. We carefully considered this decision, and decided that basic access is important, and we wanted to ensure that the content was accessible for all our customers.

Question 4: Will my online browsing experience through a Zmags magazine have the same flow as a printed magazine? Also, can I zoom and toggle between portrait and landscape mode?

Yes it will. When you rotate your mobile device, you will see a single page in portrait mode that fills nearly the entire screen. When rotating the screen to landscape mode, you will be able to see the full spread just like it...

723
12 Jul 10

The iPad is changing the marketplace, but publishers still struggle to get the pricing right.

Joakim Ditlev

I went to the Apple Store last week to buy an iPad. Yeah, I know that’s really opportunistic. There has been a shortage since May, but nothing comes from nothing, so I gave it a try. The popularity seems to be never-ending with more than 3 million iPads sold in less than 100 days.

Success for Wired – but at a price

Charging for content in digital magazines is rarely a good ideaThe success of the iPad seems to be the lifejacket to the majority of established publishing companies - at least at first sight. Among the most well-known examples is tech magazine Wired, which launched an iPad version at the modest introduction price of $5 per issue in June. Critics of the price level argued that it was not worth the money when a full year’s subscription of the print version is priced at $10. The Wired App sold very well, but the critics had been heard, so at the very last minute, the publisher lowered the price for the app by 20%.

News sites in UK dumped usage after...

687
1 Jul 10

iPhone and Android smartphones have lower market-shares but are by far the most popular for web browsing

Joakim Ditlev

Techcrunch recently reported that by looking at some recent reports from the total number of smartphones sold, it is evident that Symbian-based phones from vendors like Nokia and Sony-Ericsson have the highest market share by far. Worldwide, Symbian showed a market share of 44.3% in Q1 2010 followed by Research In Motion (Blackberry) and the iPhone.

At Zmags, we just launched our browser-based mobile viewer, and we spend a lot of time investigating how to come up with great reading experiences on smartphones. If you look at the above numbers, it’s tempting to conclude that Symbian and Blackberry devices should be the main target when publishing content for mobile devices. With so many versions of operating systems out there, we decided to make a clean cut and focus on the smartphones that mobile users actually use for browsing the web.

New generation of smartphones takes the lead on data traffic usage

If you look at where the actual data traffic on smartphones goes, the picture has almost been flipped over. Now it becomes clear that Android and iPhone OS are the big players in the US and Europe. Combining these two puts you close to 86% market-share in Western Europe and 81% in the US.

...
692
25 Jun 10

We invite you to join us for an overview of the rapidly-changing smartphone and tablet PC market

Joakim Ditlev

Zmags Mobile BETA is out, and we have already received a lot of feedback. Some of this addresses the complexity of mobile content delivery, which is an uncharted area for many publishers of catalogs, magazines, and marketing collateral. But mobile content is also an area with a lot of potential and revenue streams.

More and more content are consumed on mobile devices - such as iPadTo help you get started with mobile, we invite you to join us for an overview of the rapidly-changing smartphone and tablet PC market. We provide insights and advice regarding how to effectively deliver marketing content to mobile devices. Peter Velikin, VP of Marketing at Zmags, will compare the advantages of Flash and HTML5 technologies, different content presentation formats, and the debate of browser-based versus device-specific mobile applications.

The session will also include a demonstration of online magazines optimized for delivery on multiple devices through the newly-released Zmags Mobile BETA solution.

In addition, we will include a Q...

690
23 Jun 10

Optimized reading experiences are now supported on the majority of mobile devices used for web browsing

Joakim Ditlev
Mobile, News, Technology

Today we launched Zmags Mobile BETA, which helps creators of magazines, catalogs, brochures and other printed materials to expand the reach of their content to mobile devices. In essence, Zmags customers convert PDF files and distribute links to their online publications – just like they used to do. The big change here is that the publication is now automatically optimized for the specific mobile device if the reader opens it on an iPhone, Android phone or iPad. In fact, Zmags Mobile BETA delivers optimized reading experiences to the consumers of 80% of the mobile data traffic.

Visit zmags.com/mobile and try out Harrods magazine on your smartphone

Expanding reach to mobile devices

We previously talked about the importance of having a browser-based solution. Maximizing reach and delivering great reading experiences to readers have always been a priority at Zmags. With the advent of the iPad and smartphones being used more and more for browsing, we have focused on delivering a mobile solution that is fast, user-friendly and works out of the box.

Read more on zmags.com/mobile, where you will find additional resources...

682
17 Jun 10

Mobile content delivery is more than just replicating copy from a website

Over the past seven years, content delivery has become more and more complex. The inevitable backlash for Microsoft on the browser market, the rise of Google, the resurrection of Apple, the introduction of smartphones, the iPhone revolution – a lot of new product introductions and radical industry changes have arrived, but is it good or bad? From a viewpoint of diversity, choice and innovation, the past seven years have been absolutely magnificent. From the viewpoint of someone just wanting to deliver content online in the best possible way, it’s been horrendous.

The cloud of complexity when delivering content to mobile platformsThere is an intense complexity in ensuring mobile content delivery and it does not end at figuring out what mobile device to aim for. A number of important factors drive what kind of services and products you can bring to the mobile market:

  • Screen size
    Obviously, the screen size of any device dictates how information can be presented in the best way. Digital delivery needs to take into account the entire array from 40-inch desktop displays to three-inch smartphone screens. Until recently, a “mobile solution” would go far if optimized for the three- to...
681
15 Jun 10

Readers reward great design with average reading time of over 12 minutes

When creating a great-looking digital magazine, it is often the small things that make it stand out. The Nuclear Edition from power-technology.com includes a few, efficient means for their digital magazine. Together with a great design, large font size and a nice variety of Flash animations, UK-based Progressive Media Group really made their Nuclear Edition of power-techonology.com look unique.

See the award-winning digital magazineA remarkable thing to notice on this digital magazine is the use of pages in landscape. The team at Progressive Media Group chose to fill out the largest part of the screen possible though Zmags Publicator, which works just fine with the landscape format. Yet the magazine style is preserved due to the use of fixed layout using three columns throughout the magazine.

Great digital magazine with great results

The Zmags Award winner is only available online, and it seems as though readers like this magazine. On average, each unique reader spent just above 12 minutes browsing and reading the 31 pages. And out of the total number of readers, almost one-third browsed from page one to the very end.

Have a look at the...

677
14 Jun 10

When bringing content to mobile devices, the real key to success is to take both mobile readers and the medium seriously

Joakim Ditlev

Ever since the iPad was announced back in January, the talk of the street among marketers and publishers has been how the new mobile devices can be used to achieve two-digit growth rates. Together with smartphones designed for web browsing – a task that Android phones and the iPhone do very well – the iPad has predicted a new mobile era for content creators.

Unfortunately, we have seen several initiatives from early adopters, who have gone mobile with a too-narrowed focus on the technology itself. Developing an iPad app will not save your business if you just replicate an existing message designed for another medium. The real key to success is to take both your audience and the medium seriously.

Mobile readers have different mindsets

When using mobile devices, the mindset of a user is different from when he or she is sitting in front of a screen. Quick access to desired information takes the top spot over interactivity and laid back entertainment. The nature of the device – a small screen, typically with touch capabilities – forms a natural frame around what content is useful and how to best present it.

Expanding reach to mobile devices

For Zmags customers, it’s all about expanding reach to mobile devices, be it product catalogs, weekly flyers, brochures or monthly magazines. It’s a starting destination for existing...

675
11 Jun 10

Participants of the webinar “Improve the Time Customers Spend with Your Brand and Improve Business Results” showed great interest in the topic and asked many fascinating questions.

Peter Velikin
News

Last Thursday senior analyst Jon Lund and I hosted a webinar on the business and market aspects of online publications. Since we only had time to answer a few of the questions, here is an extended Q...

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