Interactive Collateral Management (ICM) the next generation solution to create interactive Page Flip Flash. Zmags Publicator is the first best practice-based approach for marketers who desire to communicate with readers online through digital page flip editions. ICM is a powerful, easy-to-use solution that empowers marketing professionals to create, deliver, manage and track the performance of all types of highly interactive digital editions — from annual reports to brochures, catalogs to magazines, sales sheets to workbooks.